Enterprise badge is a part of the corporate VI, the visual symbol of corporate culture and the visual carrier of enterprise value. In the process of establishing a group, the enterprise badge represents its faith, ideal and ambition. The uniform and vivid brand image formed by the enterprise badge and other visual symbols can make direct effect on internal and external communication of the enterprise. For internal communication, it can achieve the sense of identity and belonging of the employees and intensify the cohesiveness of the enterprise. For external communication, it can build up a whole corporate image, integrate resources and transmit the enterprise information to the audiences, so as to let the brand to meet with consumers’ emotion, attract the consumers to favor and trust the enterprise and its products, and intensify its rallying point on the market.

　　Some famous multinational enterprises in the world, such as Coca Cola, China Mobile and Lenovo, all have their own badges and have established a complete set of enterprise visual identification system. The reason why they can stand still in competition is closely related to scientific and effective visual transmission. Therefore, the meaning of the enterprise badge goes without saying.